Alice Clarke Unit 3 Evaluation

Media Nationals Unit 3 Level 2 Introduction to Media Production Evaluation

Alice Clarke

During Unit 3 we worked as a team to make a music video for Rudimental- Feel the Love. I found working in a group hard if not everyone was willing to participate but when everyone worked together it worked well. I like working in a team because i feel i have everyones help, but when I work independently I find i can focus better because there are not as many distractions. 

My strengths towards the team were to make everything fair by giving each member of the team have an equal amount of work, I tried to use integrity and take control of all work that needed to be done so that the group didn’t get too far behind. I’ve been trying to be persistent with work and keep it up to date and i worked independently and was very self-motivated and worked without the constant help from my teacher. 
During the unit i found my weakness showed when I worked in a team with other members that were not getting on with work, i found it hard to have to do other work because others had not completed it. At first I wasn't good at using 'Final Cut' to edit the video, but after using  it and learning different techniques together as we went along, as a team we got to grips with the program and were able to use it productively. Our team got behind with work, but we were all willing to put in time to finish our part of the work, we tried to get our work sorted and reach the deadlines.   

At the start of the Unit when our group was researching, we worked well to look at other videos and get ideas and inspiration, when we were planning our music video we had loads of ideas and all contributed well and worked well as a team. I am pleased with our final product and i think the editing that took a while to do, finally worked out well. We took a lot of time filming and this was important that we did so we had the important shots we needed. However near the end, after we thought we had filmed all the footage we wanted, our camera broke and a large chunk of our film was lost. With the film we had, we were able to work with it and edit what we had. The biggest problem we had was our project took a lot of time to do, since we were put behind filming more film that we had lost. Whilst some members of our team were editing the video and getting on with finishing our final product, others of us got on with thinking of any other shots we needed and making a shot list. We made good use of our time and took regular meetings about our project in and out of the classroom. 

In our video we made all of it black and white because it went with our theme of a retro, urban look to the music video, we also wanted to use black and white to make the video consistent. We used many effects, some were to speed parts up because it fit the beats in the song.We used montage in our video, where we chose a collection of symbolically related images and cut them together to show psychological relationships within the video. When shooting our video we tried to get different angles to make the video more interesting. We used close ups and wide shots and a establishing shot was used at the end of the video to provide a view of all the space which the action is happening. We used techniques of continuity editing for example, a fade-out to start and end our video. Since we lost some of our film was lost, when we had a chance to film a little extra film the uniform our actors were wearing was not the same, this caused continuity in our video but we were able to disguise our mistake with a montage of film.

In terms of legal or ethical terms i have explained clearly to all involved in the video that footage we filmed wouldn't be used for anything but the music video allowing us to use the music track. To make our video work well we looked at other music videos but to make it original we changed the ideas and made it our own. We had permission from all the members featured in our video that we could use any film they are in.